Suzuki Launches New Solio Small Wagon in Japan, will Also be Available by Mitsubishi

Japan's Suzuki Motor Corp. on Friday unveiled its new domestic market Solio, a tall mini wagon that will go on sale in the country in early January. The Solio measures 3,710mm in length and will be available exclusively with a 1.2-liter gasoline engine producing 91HP, linked to a CVT and either front- or optionally, four-wheel drive. The Japanese automaker said it targets domestic yearly sales of around 12,000 units.

Soon after the Solio's press reveal, Suzuki and Mitsubishi released a joint statement announcing that the two firms have mutually agreed on the OEM (original equipment manufacturer) supply of the vehicle to Mitsubishi. Under the agreement, Suzuki will offer 800 Solios to Mitsubishi per month beginning from spring 2011.

"The OEM supply is expected to generate new customers for MMC, as it will make possible response to a wide variety of customer needs by adding a new genre to MMC's existing lineup – a compact height wagon," said Mitsubishi in the statement.

With this deal, Suzuki said it "aims to improve its productivity and lower production and development costs through further increasing economies of scale."

The deal comes only a few weeks after Mitsubishi and Nissan announced a similar but far more comprehensive OEM partnership.

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VIDEO: Suzuki Pits Kizashi Against Mercedes C-Class, Audi A4 and Volvo S40 in New Ads

Even though Suzuki had high hopes for the new Kizashi, sales of the sedan model haven't exactly blown the socks out of anyone this year. In fact, in the U.S., Suzuki has only managed to deliver a mere 5,269 units of the four-door saloon through November. Do the math and that comes to under 500 cars a month.

But the Japanese automaker isn't about to throw in the towel, not just yet. Marking one of its largest advertising campaigns in years, Suzuki has launched an ambition set of edgy ads pitting the Kizashi against similar sized models in the luxury segment such as the Mercedes-Benz C350, Audi A4 and the Volvo S40.

In each case, the Kizashi is shown in a side-by-side test with one of the aforementioned models plus an outsider, and by that we mean a motorized sofa, a man covered in a bubble-wrap suit and a stretch limousine. Well, you can't blame Suzuki for not having a sense of humor. Scroll down to watch all three ads in the videos below.

Source: Suzuki & Autonews

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